Imaginahome Inc. Real Estate Marketing Toronto

Real Estate Marketing Services
Company Overview The Team Testimonials Frequently Asked Questions
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Q. How long in advance should I book an appointment?

A. The sooner the better. If you want a very specific date and time of day, then booking in advance is imperative. During normal season 2 to 3 days in advance is adequate, but during high season we get booked up quickly.

Q. How much advance notice is required to cancel and/or reschedule
a booked appointment without having to pay a cancellation fee?

A. As long as we are notified of the cancellation and/or need to reschedule the day before your booked appointment, we will be able to cancel and/or reschedule without charging you the cancellation fee.

We must unfortunately charge a cancellation fee for last-minute/same day cancellations to compensate our photographers for their time. Our photographers receive their schedules at the end of the previous day. When an appointment is cancelled at the last minute, it leaves a gap in the photographer’s schedule because we do not have enough time to book an alternative appointment. As photographers plan their day around these appointments they are generally on their way to the property or already at the property when we get the cancellation notice, which means that we get billed for their time regardless of the cancellation – and it is why we are forced to charge a cancellation fee.

Charging a cancellation fee is not something we like. We understand that most of the cancellations happen due to circumstances beyond your control. However, as we must pay a cancellation fee to our photographers, we have no choice but to charge a cancellation fee as well. As a gesture of good faith, we will cover half of the cancellation fee for your first last minute cancellation.

Q. Can I request which photographer to use?

A. Yes, you can, but the availability of the appointment date and time will be limited to that photographer's schedule.

Q. What areas do you service/cover?

A. The GTA including as far East as Ajax, as far West as Mississauga/Oakville and as far North as Aurora. Outside of this area, a nominal travel fee may apply.

Q. What is a service agreement and why do I need to fill it out when
I first setup an account?

A. The service agreement clearly establishes the expectations you have of us and we have of you. It also contains the preferred method of payment, which is kept on record.

Q. What is your turnaround for photography / brochure / etc.?

A. Different services have different turnarounds. Please refer to the service you are inquiring about.

Q. Can I get the photos the same day as the shoot?

A. Unfortunately, this is not possible. Each photographer is booked for appointments all day and only gets a chance to upload photographs at the end of each day; this process can take several hours and the photos generally go online overnight. However, if requested, we can send you the exterior of the property first thing the following business day.

Q. Can I get the brochures the next day of the shoot?

A. Depending on the brochure type, the normal turnaround time is 2 to 3 business days after the day of the shoot. Brochures that require copywriting require more time since the writing is outsourced. Reducing the turnaround time both increases chances of making mistakes resulting in loss of the final product quality.

Q. What is your payment policy?

A. We prefer payment via a major credit card like Visa, Master Card and AMEX, but we also accept cash, certified cheques, bank drafts or payment through your office if you have such an agreement with your office.

Q. How many clients do you currently service?

A. Over the years, we have serviced over a 1000 clients. We currently service over 200 regular clients. For some of our clients, service intervals range from 2 services per week to 1 service annually, but most of our clients get serviced once to twice per month.


Q. What equipment do your photographers use?

A. Our photographers strictly use professional digital SLR Cameras like the Canon 5D mark II, Canon 40D, Nikon D200, etc. They do not use lower end digital SLR or non SLR cameras. The photography is taken using a tripod for stability, which allows for shooting at lower ISO settings, resulting in better image quality due to less noise. The photographer also makes use of a powerful hot shoe flash to fill-in nicely with the available ambient lighting.

Q. What does the photo shoot include?

A. The photo shoot includes 20 enhanced photographs taken at high and low resolution for both your listing and prints. You also have the option to choose the 20 photographs you want our team to enhance before they are sent to you. The photographs sent are saved in the popular .jpeg format making them compact and fast to email and use.

Q. How many photographs does the photographer take while at the

A. Our standard package comes with 20 professionally enhanced photographs. The photographer shoots a lot more to cover all the rooms and to ensure that sufficient angles of the principal rooms are covered. Prior to our graphic designer enhancing the photographs you will have the option of looking at a contact sheet of all the shots. However, depending on the package ordered, we will email you only the number of photographs included in your package. Any additional photographs that you would like touched up can be accommodated at a nominal fee. Should you wish to forego the enhancement process, we can provide you with the original photographs at no extra charge.

Q. Why can't I get all the photos the photographer took?

A. Simply put, we take pride in the quality of the end result product we offer. To give someone photos prior to the enhancement process would be providing only half of the service we offer and we consider that incomplete - like delivering a house that's only half built. Even though we'd love to enhance every single photograph we take, it's just not possible due to the additional time and cost it would involved.

Q. Why doesn't the photographer move things around at
the property?

A. Foremost, it's a question of liability. There's always a risk involved in moving objects around. Photographers are also time limited during their photo shoot and are not familiar with the property and the different objects on site. Some things could break if moved or get damaged. There is also the possibility of the property getting damaged as the result of an object being moved or of the photographers getting hurt themselves. They do however remove little distracting objects like towels on the stove, etc. Also, each client has a different opinion of what looks good or not in a photograph. Our photographers are trained and paid to shoot beautiful photos – not to stage the interior of a home.

Q. Can I request specific angles or scenes to be photographed?

A. Yes, but please do so prior to the photo shoot otherwise the photographer will photograph the property in a systematic way to ensure that it satisfies most of our client needs. Photographers will shoot the principal rooms showing as much space as possible at angles that will show it best. They will not photograph any specifics or detailed shots unless instructed to do so prior to or during the photo shoot.

Q. Can I select my own photos to be enhanced?

A. Yes. We can provide you a contact sheet with all the photographs taken. We need to know at the time of booking if you'd like to do so to avoid having our graphic designer enhance the wrong photos.

Q. Why do the rooms sometimes look bigger in the photograph
than it really is?

A. Ultra wide angle lens on digital SLR cameras suffer from distortion. Traditional 35mm cameras don't need as wide angle lens to show the rooms as wide since they use larger films than the digital SLR sensor size. The sensor size ratio is about 1.5:1 meaning that a digital SLR camera need to use a 1.5 x wider lens to capture the same size room as a traditional 35mm lens. More expensive digital SLR cameras like the Canon EOS 5D Mark II use larger sensors with a ratio of 1:1 making the lens distortion less visible.

Q. Can the photos I paid for ever be released to a third party without
my authorization?

A. Imaginahome Inc. will never release your photos that you paid for to any third parties without your authorization as expressed in a signed waiver.

Q. What is HDR photography? What are the benefits of doing HDR

A. HDR (High Dynamic Range Imaging) is a set of techniques used to greatly improve the dynamic range of luminance between the darkest and lightest areas of an image that are otherwise limited by cameras. Imaginahome has been using this technique for a long time for night photography due to the great contrast of the scene at night. The technique greatly improves the quality of the photograph. Different methods are used to achieve exceptional end result. HDR photos are also useful for day photography on bright and sunny days as they bring a lot of details into the end photo. Click here to see samples of night photos using HDR.


Q. What are the benefits of having top view photography done on my

A. If your property is backing onto a lake, a golf course or sits on a large lot, taking a picture at ground level will only show the immediate surrounding of the property and will barely give you good sense of how beautiful the premises really are. By taking the photo from much higher up we can capture a property’s surroundings in a single shot. It makes the house and its grounds look very impressive and will give the viewer a very good idea of what the property is about.

Q. From how high can the picture be taken?

A. The telescopic mast can reach an altitude of 60 feet, but photographs are usually taken at about 45' to 50' depending on the property, terrain/soil the mast is standing on and wind conditions.

Q. How can I determine if the property deserves to be photographed
from above?

A. If you are listing a beautiful and large property or the property itself sits on a fantastic lot or has wonderful surroundings, you might consider getting elevated photos to ensure you get the best shots. If an image is everything, you might want to consider getting the best image possible. Click here to see samples of ground photos versus elevated photos.


Q. What's the difference between a Standard and an Elite brochure?

A. A Standard brochure is an elegant but simple brochure that is quickly produced. It is printed on lightweight paper and requires no trimming since it has no bleed. An Elite brochure has a more elaborate design, making it look upscale. Graphics and photos extend to the edge of the page. The brochures are printed on larger sheets of papers than the standard brochures, which are cut down to allow for the graphics and photos to reach the edge – what we call bleed. The paper quality is also thicker allowing for better reproduction of rich background colours.

Q. What are wired booklets?

A. Our wired booklets come in 3 sizes: Vistino, Estate and Villa. The booklets are bound at the spine by twin loop wires. They offer many advantages over the Elite brochures. For instance, they allow for a horizontal spread which works well for landscape photos when taking the full page. Wired brochures make is possible for each photo take the maximum space without having to compete for available space.

Q. Can I send you my own photos to be used in the brochure?

A. Even though we prefer that you book our photographer since they work under our directives, we do accept photography from third parties. We recommend that the photos be sent at the highest resolution possible to ensure the best print resolution.

Q. Do I get a discount for providing my own photos?

A. We do offer a small discount when you provide your own photos for the whole project. However, should you wish to add your own photos to those taken by our photographer, we will be more than happy to incorporate them into the finished product. For instance, your photo shoot might happen in winter and you want to add some summer photos previously taken of your home.

Q. Can I change the colour and font of a brochure?

A. Yes, please let us know your preferences and we'll be more than happy to make these changes for you.

Q. Can I select the photos to be used on the brochure?

A. Absolutely. Simply let us know which photos you'd like to use for the brochure once you receive them. We only request that you let us know at the time of the booking that you'd like to select photos once you receive them.

Q. Can I determine where the photos will go in a brochure?

A. Yes, simply let us know prior designing the brochure. It is better to leave the initial layout to us since we'll determine what's best to keep a certain workflow. You are free to make changes once you receive the first proof as it will give you a better visual of what to change.

Q. Do you provide text?

A. We do offer professional copywriting for a nominal fee. Please refer to our service section. The Estate and Villa brochures come with professional text included. Our custom brochures also include this service at no extra charge.

Q. Can I provide my own text?

A. Absolutely. However, you need to ensure that the grammar is correct since we don't send it to our copywriter for revisions. We do however go thru the spell checker prior printing, but it doesn't cover syntax or grammatical errors.

Q. Can the brochure I paid for ever be released to a third party
without my authorization?

A. As per our agreement, we sometimes showcase work we've done to promote our services. Your brochure might be used to showcase our work, but never will your brochure be used to promote someone else’s listing without your written consent – for instance, in the event you loose the listing. The brochure belongs to you and can only be released to someone else by signing a waiver agreeing to release the brochure and photographs taken.


Q. For how long will the virtual tour/web link be active?

A. A virtual tour will remain active indefinitely unless asked to have it removed.

Q. What is a WebLink?

A. A WebLink is simply a link to a web page that hosts the photos, brochures and any additional information on our website allowing you to host the link on any other website you'd like. For instance, you can set the virtual tour in your listing to link to our web page to showcase any additional photos and the brochure. The WebLink's photography is of better quality than the 20 photos found on TREB and are not restricted by any quantity. The WebLink is simply an extension of the photography and other information that's not directly on your listing. Our web links conform with TREB regulations.

Q. Can I send you my own photos to be used on the web link?

A. Yes, absolutely.

“Thanks for the follow up. Everything was great! I appreciate
your great customer service!!! That’s what it’s all about.”

Sharon - Sutton Group Realty Systems Inc., Brokerage
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